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» D. Scott Derue

D. Scott DeRue, a professor at the Ross School of Business (University of Michigan) needed a site that reflected his teaching style and properly conveyed his theories.

Professor DeRue had a strong handle on what he wanted to say; he just needed our help crafting the design and interaction to match. There were two elements in his personal life came to the forefront right away: an adherence to the Zen philosophies represented by the Enso circle and a spirit of adventure. In our initial creative phase (deconstruction) it became evident that these elements played perfectly into his theories and teachings. Once we were able to identify the consistencies between his teachings and personal life, the rest of the content flowed naturally.

Work Completed: Services Used:
D. Scott Derue
D. Scott Derue
D. Scott Derue
D. Scott Derue
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